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  1. 7/16/2010 WE’RE FOR WATER CAMPAIGN, “SPOKESGALLON” FLO TRAVELS THE U.S. TO PROMOTE WATER SAVINGS
  2. American Water the nation’s largest publicly-traded water services provider, has partnered with the U.S. Environmental Protection Agency’s WaterSense program to launch the national “We’re for Water” campaign. The campaign kicked off in Los Angeles on Wednesday when Flo and the EPA’s We’re for Water team departed to travel across the country for two weeks, stopping at national landmarks, taking photos with tourists, educating citizens about water efficiency, and recording the trip via Facebook, Twitter, widgets, and the We’re for Water Website ( www.epa.gov/watersense/wereforwater). The road trip will culminate on August 2, 2010, with an event in New York City.  The tour is scheduled to stop in Denver on July 17th at Red Rocks Park & Amphitheater.  Flo will be meeting Denver Water's “running toilet” at the Top Circle Lot near the visitor center at 9 a.m. and will be there for approximately one hour.
     
    The We’re for Water campaign is a national effort to educate consumers about water-saving behaviors and WaterSense labeled products. The campaign, which kicks off during “peak” water use season in many parts of the country, encourages consumers to adopt simple changes at home to start saving water.
     
    WaterSense is a partnership program sponsored by the U.S. EPA with the goal of protecting the future of the nation’s water supply by promoting and enhancing the market for water-efficient products and services. There are currently 525 WaterSense labeled toilets, more than 1,800 labeled faucets and faucet accessories, 74 labeled showerheads, and more than 900 WaterSense irrigation partners. WaterSense labeled products are independently tested and certified meet EPA's criteria for both efficiency and performance. For more information, visit www.epa.gov/watersense or follow the tour at www.epa.gov/watersense/wereforwater.