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  1. 9/7/2012 WORLD WATER MONITORING DAY™ IS NOW THE WORLD WATER MONITORING CHALLENGE™
  2. The Water Environment Federation (WEF) and the International Water Association (IWA) proudly announced a re-launch of the popular World Water Monitoring Day™ (WWMD) outreach program to what is now being called the World Water Monitoring Challenge™ (WWMC). Coordinated by WEF and IWA, WWMC is an international education and outreach program that builds public awareness and involvement in protecting water resources around the world. The annual program connects citizens with their local water bodies through a series of simple, hands-on monitoring tests.
     
    Officially, WWMD is still observed on September 18, but since 2009, the testing and reporting period has been extended from March 22 through December 31. As a result, the program has grown from about 30,000 participants to nearly 340,000 over the past five years in which people in 77 countries monitored their local waterways.
     
    WEF and IWA have known for some time that many of our participants monitor their water resources year-round, and need the flexibility to choose a date, or dates, that work best for them. We extended the monitoring window for World Water Monitoring Day in 2008, but there was still confusion about when we wanted people to monitor,” said WEF Executive Director Jeff Eger. “The simple answer is we want everyone to get out to their waterways and learn about them whenever they can. The name change helps us make that point more clearly.”
     
    In addition to clarifying the intent of the program, WEF and IWA hope that the new moniker will serve as a motivational message that encourages people everywhere to test the quality of their waterways, share their findings, and protect our most precious resource. Program staff and a brand new website with a suite of free materials stand ready to assist.
     
    “We continue to be amazed by the number of people around the world who have embraced this program and made it a part of their ongoing environmental stewardship efforts. We look forward to further enabling those efforts and generating even greater momentum under our new WWMC banner,” said IWA Executive Director Paul Reiter.
     
    For more details about World Water Monitoring Challenge™ and how to participate in 2012, please visit www.MonitorWater.org.